So why would we buy another, one might rightly ask. It isn’t even pretty, like the ones already growing here are.
They are easy to grow, throwing out seed with wild abandon if not deadheaded, and who has time for such things as that anyway? Unwanteds are easily pulled, although we seldom go to that bother. The wild and unkempt look is appreciated here, Nature’s roulette.
It was the name, plain and simple, that hooked me. I walked past it twice, thinking it would not be money well spent, even if only one was purchased, even with the promise of free seedlings dangling in the future of the tightwad gardener.
Who could resist it? My favorite food group combined with patriotic pride. Presenting Aquilegia viridflora ‘Chocolate Soldier’, now living in the Fairegarden.
As a retired accountant, I learned about marketing while in school as part of the core college business curriculum. It was an intriguing subject, the science behind what makes consumers choose one product over another, or even buy something that they don’t really need. It is about perception. Names matter. A lot. This could be A. ‘Raspberry Tart’.
In the world of patented plants, the name can make or break a new introduction. Wise marketeers seem to have discovered that including food in the name, especially desserts will help sell an otherwise ordinary plant. We could call this one A. ‘Blueberry Pie’.
And so, dear readers, I fell for it, this food-oriented name, against my better sales resistant instincts, even though we are awash in volunteer columbines. It’s The Name Game, like that old chestnut from days gone past:
Written by U.S. singer Shirley Ellis with Lincoln Chase. Ellis’s recording, produced by Charles Calello, was released in late 1964 as “The Name Game.” Most of us of a certain age know every word to this song by heart, even after not hearing it for many years. Now that’s good marketing.